Your emails deserve better than a template and a prayer.

I'm Lauren. I design email for founder-led brands that would rather sound like themselves than like a corporate newsletter. It looks like you, reads like you, and sells like hell.

Most email is designed by people who don't design.

Here's the good news: your list actually wants to hear from you. They opted in. They handed over their inbox on purpose. It's the one audience you own outright, no algorithm renting it back to you.

The bad news is what usually turns up: a stock template, the wrong font, a subject line written by committee. I'm a designer, not a marketer. Bathurst-based, twenty years in, including a good stretch designing for Peter Alexander, Kathmandu, Dotti and Portmans. These days that same firepower goes into brands and Squarespace websites for small businesses across regional NSW and Australia-wide.

Three ways to make your BUSINESS BLOW UP

Person holding a smartphone showing an email for a store called Pastiche, with a 25% off discount offer and VIP access invitation, while sitting on a couch wearing a gray knit sweater.

Logo, palette, typography and a brand book you'll actually open. Built around who you are rather than who a template thinks you should be.

Email, done properly

SEE EMAILS →
A beige textured paper with a modern logo featuring initials 'E' and 'M' in black and copper, with the name 'Elisa McLeod' and the word 'Art' printed below. A shadow of leaves cast across the paper.

Identity, art direction and the words to go with it, for founder-led brands too interesting to look like everyone else.

Brand with a pulse

SEE BRANDING →
A person holding a tablet shows a website for Macquarie United Football Club, with images of football players and teams.

Shopify and Squarespace builds with the copy, the structure and the brand thinking baked in, not bolted on.

Websites that sound like you

SEE websiteS →

Why I'm Different

I ran email at scale before "email designer" was a job title anyone advertised. At Spotlight that meant multiple versions across five markets turned around in hours, on brand, on time, every time. Then across Premier Retail Group, Peter Alexander, Kathmandu, Portmans and Dotti, same discipline throughout. Working five brands at once is exactly what teaches you to move fast inside someone else's brand guidelines without ever breaking them.

That's rare in this corner of the market. Most people offering email are marketers who design a bit, or designers having a go at Klaviyo. I'm a designer who ran an actual email factory, which is why the work looks the part and goes out on schedule.

You also get me on every send. Not an account manager, not a junior, not a queue.

WORK WITH ME

What People Are Saying

Lauren brought Worship Me to life visually in a way I genuinely didn’t think was possible. The branding feels sacred and sensual, polished and powerful.

If you’re a founder with a bold vision and a brand that doesn’t fit in a box, Lauren is your person. She doesn’t water things down - she elevates them.

A black box with a yellow interior contains a small bottle with a dropper and a label reading "Yäh". The box lid has the words "Pleasure, Passion, Intimacy, Connection" and a logo. The box also states "Mocha Mood, 120 ml / 4.05 fl oz." The bottle appears to contain a golden liquid.

Kylie Kerr
Worship Me - BRISBANE QLD

We had the pleasure of working with Lauren Bird on our branding journey, and the experience was fantastic from start to finish…

Lauren is one of the most approachable graphic designers you could work with—always available, no matter how small the question.

A circular logo with the text "The Outside Perspective" and "Building Design" around it, with stylized geometric lines inside the circle. 
Nathalie Knight

The Outside Perspective - BRISBANE QLD

Three brochures/flyers related to home buying and upgrading, featuring images of interior living spaces, a person working at a desk, and a potted plant.

I cannot rave about Lauren and her amazing work for me! Thank you for the endless phone calls, meetings and being able to correctly interpret what I wanted. Laurens supportive and educational approach helped mould my brand and exceeded my expectations. My branding, website & print materials are unique to me and my business and reflect my messaging to and exceptional standard. I cant thank you enough!

Pania Henry

AS Collective - PERTH, WA

Your Questions, Answered

  • Yes, and that's a common starting point. I audit what's there, sort out what's salvageable, rebuild what isn't, and take the ongoing running off your plate. You don't need to tidy it up before we talk. That's the job.

  • Both, as part of the management retainer. Design, words and scheduling. If you have a copywriter you love, I'll work to their words. If you don't, that's included.

  • No. The retainer is month to month. If it's not working, you say so and we stop, no exit fee and no guilt trip. It stays because it's earning its place, not because you're locked in.

  • That's the one-off build. I design, write and build your core flows, hand them over working, and show you how to run them. No ongoing commitment.

  • Not at all. Klaviyo's the powerhouse for ecommerce, but I work across all three and I'll tell you honestly if the one you're on is the right fit for what you're doing.

  • Not in the slightest. Email is entirely remote work and most of my clients are nowhere near me. Regional postcode, national work.

Beige is a choice.

Let's not make it.

Tell me what you sell and roughly how many people are on your list. I'll reply with a straight answer, not a pitch.

I aim to reply to everything within one business day.