Lauren Bird Lauren Bird

Why do we love logos?

A brief history of logos and humanity’s fascination with representing ourselves through visual means.

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Lauren Bird Lauren Bird

The biggest reason why Business Coaches are wrong and your branding is your most important asset

How many people have told you recently that your branding doesn't matter and it's more about your product/service quality than a logo? A tonne of business coaches out there are spouting this kind of rubbish without really understanding what they're saying. They will tell you it's all about harnessing your selling power and will try and sell you the shirt off of your own back.

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Lauren Bird Lauren Bird

Canva or Graphic designer? Decide for yourself.

I feel the need to address a pretty colossal elephant in the room. This feeling is something that has been eating away at me for a few years now and has become so in your face that I can no longer ignore it. I am tired of people reducing my industry to what feels like a two-week short course. With the social distancing, working from home and self-isolation that is gripping our culture I am seeing an influx of posts on social media with people asking what they can do to fill in all their spare time, or what they can do to cover their loss of income. When you read through the replies are littered suggestions of learning Graphic Design on youtube or Digital Design on platforms such as Udemy or LinkedIn Learning.

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