Arena Saddles is a newcomer to the equestrian market offering a beautifully made, practical saddle at an affordable price point. Arena Saddles needed a strong visual direction to give the new brand credibility and authenticity in a saturated market.

Aspirational equestrian imagery was the key to creating a trustworthy visual appeal to a new brand. Focusing on practical and beautiful aspects of the saddle, the brand direction came together with a rich palette of colours. Applying the horse head emblem to elements of the design also helped in creating an established brand feel.

The marketing direction of Arena Saddles had to translate across print and digital media in a worldwide market. The final solution gave credibility to a new brand in a highly competitive market with many well-established brands.

ARENA SADDLES
MARKETING COLLATERAL

Open magazine pages showing horse riding equipment and a woman riding a horse, with a flag and greenery in the background.
Three promotional posters hanging on a wall, advertising Arena Saddles. Each poster shows a woman with a riding helmet with a horse and saddle, featuring a saddle in the foreground and the logo 'Arena Saddles'. The posters highlight benefits like being beautiful, comfortable, and practical.
Open brochure for Arena Saddles showing a young woman in equestrian gear smiling and hugging a brown horse outdoors, with green trees in the background. The brochure cover includes the Arena Saddles logo and the tagline "Perfect in any Arena."
Collage of advertisements for Arena Saddles featuring a young woman in a riding helmet and vest standing beside a brown horse outdoors, with green backgrounds, logos, and texts promoting comfort, practicality, and a free saddle cloth.
Flyer for Arena Saddles featuring a woman with a horse, displaying saddle options for dressage and jumping in black and brown colors.