Arena Saddles is a newcomer to the equestrian market offering a beautifully made, practical saddle at an affordable price point. Arena Saddles needed a strong visual direction to give the new brand credibility and authenticity in a saturated market.

Aspirational equestrian imagery was the key to creating a trustworthy visual appeal to a new brand. Focusing on practical and beautiful aspects of the saddle, the brand direction came together with a rich palette of colours. Applying the horse head emblem to elements of the design also helped in creating an established brand feel.

The marketing direction of Arena Saddles had to translate across print and digital media in a worldwide market. The final solution gave credibility to a new brand in a highly competitive market with many well-established brands.