VICTRIX SADDLE
PRODUCT LAUNCH COLLATERAL

Bates Saddles, an iconic Australian-owned saddle brand renowned for its innovative and luxurious leather saddles, launched an exciting new jump saddle. This stunning new product required a powerful launch campaign to showcase the customisable saddles and their incredible features.

Due to the numerous innovative features of the Bates Victrix, an incredibly creative solution was required for its campaign launch. A high level of detail was required to capture customer attention and communicate that over twenty different colour combinations were available. The campaign needed to be powerful enough to stand out in a crowded market while maintaining the Bates brand's elegance.

The campaign was also required to create an impact on a global scale as the product was released into markets in Australia, United States of America, United Kingdom, and wider Europe.