VICTRIX SADDLE
PRODUCT LAUNCH COLLATERAL

Bates Saddles, an iconic Australian-owned saddle brand renowned for its innovative and luxurious leather saddles, launched an exciting new jump saddle. This stunning new product required a powerful launch campaign to showcase the customisable saddles and their incredible features.

Due to the numerous innovative features of the Bates Victrix, an incredibly creative solution was required for its campaign launch. A high level of detail was required to capture customer attention and communicate that over twenty different colour combinations were available. The campaign needed to be powerful enough to stand out in a crowded market while maintaining the Bates brand's elegance.

The campaign was also required to create an impact on a global scale as the product was released into markets in Australia, United States of America, United Kingdom, and wider Europe.

Two vertical banners advertising Bates Saddles. The left banner features a horseshoe jumping over a barrier with the text "Coming Soon," "your new show jumping secret weapon," and "get ready to jump to victory!" The right banner shows a rider jumping on a horse and a brown saddle with the text "Victory is yours!" and a website link for booking test rides.
Open magazine showing a detailed diagram of an equestrian saddle with labels and a neck and head of a jumping horse in the background.
Two promotional posters for Bates Saddles. The left poster features a close-up action shot of a show jumping horse and rider with the text "get ready... to jump to victory! Coming soon your new showjumping secret weapon." The right poster shows a horse and rider with a saddle, with text "Victory is yours! Speak to our saddle specialists today to book your test ride in your new show jumping secret weapon!" Both posters have a black and white color scheme with orange accents, and the right poster includes a small image of a saddle and a note about model color variations.
Flyer advertising Bates Victrix saddles for equestrian jumping, featuring an image of a rider on a horse, with details on saddle features and color options.
Collection of nine different horse saddles and saddle accessories, each in unique colors and designs, set against a black background with brand logos.