Forelocks & Fleece
Branding Project

Forelocks & Fleece is a creative business focused on servicing the equestrian industry for all its copywriting needs. The branding project focused on the visual direction and unique brand identity, with a purely creative and authentic approach required to encapsulate the fun and quirky nature of Forelocks & Fleece.

The inspiration behind Forelocks & Fleece’s logo came from the business owner’s own four-legged friends. Capturing the personality in both the forelock of a horse and the fleece of a sheep required a hand-crafted approach to give a genuine vibe to the brand, before combining the visual assets - fonts, colours, and imagery - to generate the brand’s logo and other marketing collateral.