GLOBE CREATIVE HAIR ARTISTRY
Branding & Website Project
Globe Creative Hair Artistry is home to Brisbane's most in-demand hairstylist who creates a personalised, indulgent experience for his clients. The business owner, Josh, requested a branding update and website re-design to create a refreshing experience for his client base.
To accomplish this, I modernised the logo to a more timeless wordmark by using a new colour palette and font. I subsequently rolled out the new visual direction across appointment cards, brochures, gift vouchers, product bags, social media platforms, and the website. This rebrand generated a cohesive and instantly recognisable visual identity across digital and print assets.
DIGITAL PRESENCE
Building a strong digital presence was important to Josh and the Globe Creative Hair Artistry brand. An exciting, new responsive website was created to incorporate the salon’s booking system, a new shopping portal for products sold by Josh, and an updated price list.
The Globe Creative Hair Artistry emails also required a facelift to align with the new branding as emails are regularly sent to Josh’s client base to inform them of appointments and salon updates.
PRINT COLLATERAL
Josh regularly markets Globe Creative Hair Artistry to Brisbane and the surrounding regions. The Globe Creative Hair Artistry printed marketing suite includes gift cards, appointment cards, a refer a friend pack, DL letterbox flyers, and a neighbouring business discount card. Each printed item was designed for maximum recognition as a part of the Globe Creative Hair Artistry brand.
Product carry bags were also designed for Josh’s clients’ post-purchase journey home. These bespoke bags are instantly recognisable as part of the Globe family and offer some additional elegance to the overall brand feel.
