I’M NOT EVEN FLEXIN
Branding Project

I'm Not Even Flexin (INEF) is an online strength and conditioning service headed by lead coach Garrett Allen. They offer a range of services to improve the health and fitness of their clients, from the average gym-goer looking to lose weight to complete bodybuilding competition preparations.

INEF needed to break through a crowded market in the health and fitness industry. A strong visual identity was required to translate across all of their print marketing, digital assets, and team representative uniforms.

This project included the creation of a strong visual identity and visual framework reflecting the company's values. The visual identity needed to be rolled out across business cards, marketing brochures, website collateral, competition preparation documents, and team uniforms.