WINTEC SADDLES
MARKETING COLLATERAL

Wintec Saddles is a much-loved Australian-owned saddle brand renowned for its creation of weather-proof synthetic saddles. After years of running the same visual campaign, the brand needed to create a new visual identity and campaign approach for the launch of its new and updated models while still staying true to the core Wintec values.

The approach taken for Wintec Saddles was to incorporate a series of beautiful new imagery with striking colours and bold text to breathe new life into their core brand message of "Time to Ride, Time to Enjoy". Following the marketing manager's lead on re-phrasing equine activities to passion-led activities, each campaign item had to work as a suite but have the strength to drive impact on its own.

This multi-dimensional campaign was required to span across printed brochures, magazine advertising, in-store posters, event stands, pull-up banners and walls, create an impact on social media, and drive digital traffic to the website using digital advertising channels.